{"id":1828,"date":"2016-03-09T08:06:17","date_gmt":"2016-03-09T08:06:17","guid":{"rendered":"http:\/\/nitorlack.com\/en\/quienes-somos\/"},"modified":"2022-05-23T15:21:47","modified_gmt":"2022-05-23T13:21:47","slug":"whoweare","status":"publish","type":"page","link":"https:\/\/nitorlack.com\/en\/whoweare\/","title":{"rendered":"Who we are"},"content":{"rendered":"

[vc_row][vc_column][vc_custom_heading text=”Nitorlack, Valresa Coatings S.A.’s line of varnishes for guitars” font_container=”tag:h1|text_align:left” use_theme_fonts=”yes”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1653308272861{padding-top: 50px !important;}”][vc_column width=”1\/2″][vc_single_image image=”59158″ img_size=”large”][\/vc_column][vc_column width=”1\/2″][vc_column_text css=”.vc_custom_1653311352348{margin-bottom: 15px !important;}”]<\/p>\n

Where does Nitorlack originate from?<\/strong><\/h3>\n
    \n
  • NitorLACK was born at the beginning of 2011 when Fender asked the Mexican subsidiary of Valresa Coatings to produce a high quality nitrocellulose<\/strong> with special features for their guitars.<\/li>\n
  • All the experience gained from this research and development allowed us to gain a broad knowledge of the characteristics required in the formulation of guitar coatings as well as a wealth of historical knowledge about the processes and types of colours used in the 50’s and 60’s by the major guitar manufacturers.<\/strong><\/li>\n
  • Merging its own experience in the manufacture of varnishes for wood for over 50 years<\/strong> and the knowledge acquired in the field of varnishes for musical instruments, a new brand specialising in varnishes for musical instruments, NitorLACK, has been launched.<\/li>\n<\/ul>\n

     
    \n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_column_text]<\/p>\n

    Our evolution towards specialisation<\/strong><\/h3>\n
      \n
    • From the beginning to the present day, the rigorous and solid trajectory of NitorLACK has made us the firm with the greatest specialisation in the sector<\/strong>, selling our products all over the world.<\/li>\n
    • At NitorLACK we have a specialised team with extensive experience<\/strong> in the construction, restoration and finishing of musical instruments. We offer totally personalised attention and advice<\/strong>, always focused on customer satisfaction.<\/li>\n
    • We are constantly studying new products and colours<\/strong>, always being faithful to their history and historical veracity, we improve and extend our range of products every month, always taking into account the opinion of our customers.<\/li>\n<\/ul>\n

      [\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”58748″ img_size=”large”][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_single_image image=”59181″ img_size=”large”][\/vc_column][vc_column width=”1\/2″][vc_column_text]<\/p>\n

      Our team<\/strong><\/h3>\n

      We currently have the technology and technical equipment of the Valresa Coatings company.<\/p>\n

      We have a large team made up of the company’s top level laboratory technicians in charge of manufacturing all our products, supported and guided by a luthier with more than 20 years of experience<\/strong> in the sector, in charge of approving and giving the guidelines to be followed in manufacturing and providing personalised technical advice to all our customers<\/strong>.<\/p>\n

      We also have a team in charge of online sales as well as the optimisation of our website in order to provide the best possible customer experience<\/strong>.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

      [vc_row][vc_column][vc_custom_heading text=”Nitorlack, Valresa Coatings S.A.’s line of varnishes for guitars” font_container=”tag:h1|text_align:left” use_theme_fonts=”yes”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1653308272861{padding-top: […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"plain-container","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-1828","page","type-page","status-publish","hentry"],"yoast_head":"\nWho we are | NitorLACK<\/title>\n<meta name=\"description\" content=\"Nitorlack - Nitrocellulose paint for guitars, vintage colors and tutorials. 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